Mireles Creative | Marketing Design

Victor Mireles

At ten years of age, working in his father’s business, Mireles Printing Company, Victor Mireles developed his passion for graphic design. During his years at UTEP, he worked as apprentice to Dr. Carl Hertzog, internationally renowned typographic and publications designer and studied fine art under Dr. Robert Massey.

In 1976, Victor served as as Director of Creative Services for Helen of Troy Corporation and 14 years later as Vice-president/Creative Director at Conair/Cuisinarts.

In 1993, Victor formed Mireles Creative. Metro Corporation, a bathroom scale manufacturer, contracted him to help boost sales. He initiated a repositioning plan and formulated a new strategy. Within a single quarter after the launch of the new packaging, sales grew from $9 million to $14 million.

Victor has received numerous national and regional awards for his commercial projects. However, he regards his designs for El Paso museums to be the greatest achievements of all. He designed El Paso Holocaust Museum & Study Center with a vision to help educate visitors on the Lessons of the Holocaust.

We welcome you to peruse through our portfolio and see the kinds of solutions we've created for our clients.


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